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Double You Exposure with one-way back links

Here is one simple trick that cost nothing and can double your exposure to get you more one-way back links and more traffic to your site.

Let me begin by defining these simple terms that are thrown around a lot by web designers and marketing people. If you want to, you can skip this and go right to the middle of this article to begin doubling your exposure.

A ONE-WAY BACK LINK is a link that points back to your site. Search engines, Google, like one-way back links and this can increase your ranking and traffic.

Trading links, reciprocal links or link exchange are all two-way linking – Site 1 points to Site 2 and Site 2 points to Site 1.

Next, is PAGE RANK which is calculated and determined by search engines, Google. Without getting into too much detail – let me say this. Most small business web sites have a Rank 0 [low] to a Rank 3 [average]. A site with Rank 4 or Rank 5 is doing well.

High traffic sites like YouTube Rank 9, Blogger Rank 9 and Tumblr Rank 8. It would be nice if our business site had this much traffic. But wait – you can get the high exposure by setting up accounts on these sites!

Double You Exposure

I will give one simple example here without getting into the heavy duty web marketing. Create an account at Blogger or Tumblr (no E in Tumblr). When choosing your name for your BLOG use KEYWORDS to drive more traffic to your blog (see Upcoming articles on Keywords and Blogging).

Basically, you will add content, articles to this Blog and POINT (link back) to your site. The best way to link back is to use keywords. Example, In the last five years chiropractic care has helped…

You will notice the word chiropractic care is bold and underlined. That word is a TEXT LINK that links to your site.

The advantage of having a BLOG on Blogger or Tumblr is the amount of traffic on these sites. People visiting these sites can search on WORDS like your TEXT LINK – thus, you can be found by a bigger audience.

In addition, look at Blogger or Tumblr and find a few KEYWORDS. Do a search on Google on one or two words. You may notice those individual Blogs appear on the first page of Google. Why you may ask – PAGE RANK, Blogger Rank 9 and Tumblr Rank 8.

Last, here is a Ah Ha! for you. Posting on Linked In, Facebook, Twitter, etc all have high Page Ranks and YOUR posts that POINT back to your site gives YOUR SITE more juice (more exposure)!

Upcoming
- More Content more patients
- How to Use Keywords to find the right clients
- Building your practice with YouTube
- How to of Branding yourself or your practice
- Simple Blogging for maximum benefit

If you enjoyed this article – Please use the SHARE BUTTON below and share on Facebook – Twitter, etc.

Be Healthy
Wayne McDonald

Wayne McDonald is the CEO and Marketing Manager for Ourfamilyshealth.com. Wayne has over 15 years experience in web design and marketing of several Health websites and blogs including HolisticNetworkExchange.com

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